PASSION

 SCARF

Campari was born telling stories — and no story is more powerful than that of someone just starting out, driven by passion, behind the scenes. The red carpet, the ultimate symbol of visibility in cinema, doesn’t yet show these names. But they exist. And red can once again become a means of artistic expression — not just aesthetic.

We created the Passion Scarf, a fashion accessory with purpose: an elegant red scarf printed with the names of young filmmakers from Brazil’s underserved communities. 

//DPZ
VP: Anna Martha / DC: Heitor Caetano, Doug Reis, Grazielle Gervasio / DA: Amanda Peccini, Patricia Vasconcelos, Maira Melo / CW: Hugo Nery