BRAZIL IS

     WATCHING,

YOU`RE LIVING

BBB, the biggest reality show in Brazil, turns 25 in 2025. To celebrate this iconic milestone, the brand Electrolux, which offers complete solutions for any home, sponsored the most-watched house in Brazil. We launched a campaign to promote this sponsorship and show that the brand offers much more than just refrigerators.

//DPZ
VP: Anna Martha / DC: Heitor Caetano / DA: Amanda Peccini / CW: Hugo Nery