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SECRETO

Electrolux faced three major challenges in the Colombian market:
1 – Communicate the brand positioning “For Better Living”;
2 – Develop a premium perception through design, connecting the brand to its European origin;
3 – Introduce the Side by Side refrigerator line and the other products listed below, highlighting the “AutoSense” + inverter technology with 67% energy savings.

To achieve all these goals, we invited the renowned Chef Chris Carpenter to be the face of the campaign. As a chef who has traveled the world, he can confidently state which brand is best suited for Colombian kitchens.

//DPZ
VP: Anna Martha / DC: Heitor Caetano / DA: Amanda Peccini / CW: Hugo Nery, Lina Cujar